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Interview: 5 Minutes With Mel From Zooki Melbourne

Have you discovered Zooki Melbourne yet? This cool, funky Australian brand recently launched and I for one am super excited! The brand is best described in the words of Mel – the designer – in our recent interview… 1. Tell us about the philosophy behind ZOOKI… ZOOKI is my artistic expression.  The name is a combination of two words: ‘zoo’, a collection of designs for public display, and ‘ki’ (chi), which is the circulating life force that is the basis of Chinese philosophy.  It is a tribute to my Australian / Chinese-Malaysian dual heritage.  As I design and craft jewellery and accessories that reflects my current mood and lifestyle, it’s a completely a self-indulgent hobby!  I will always consider ZOOKI as a hobby and never a business, as once I start thinking in terms of margins and stock turn and pricing strategies, then the passion dies and I just become another ‘retailer’ in cyber space.  I craft everything in small quantities because I appreciate preserving the exclusivity of the piece, and I use a combination of new and rescued textiles.  Repurposing rescued textiles is part of my #threadrescueproject – saving one garment at a time from ending up in landfill.  ZOOKI is: minimal, chic, textured, inventive, fun and honest. 2. Who are your style icons? My modern style icons are Olivia Palermo, Alexa Chung and Miranda Kerr – all for different reasons.  I find Olivia’s art of layering textures and silhouettes inspiring and she has impeccable taste in shoes.  Alexa’s cool and nonchalant approach to fashion is refreshing and I love that she can poke fun at herself and not...